Sort By: Quick view. Jobs with Tampa Bay Lightning are just one example of the thousands of teams, leagues and sports industry employers we feature on WorkInSports.com. The Lightning’s focus on community extends to its business ventures as well; the team will only enter into partnerships with companies that share its focus on community building and community engagement. View Jennifer Renspie’s professional profile on Relationship Science, the database of decision makers. Copyright © 1999-2020 Lightning Hockey, L.P. and the National Hockey League. The Tampa Bay Lightning have gone the entire calendar year (21 games) without allowing more than three goals. Made possible by a partnership with the Tampa Bay Lightning and The Lightning Foundation, the USF MBA in Sport and Entertainment Management emphasizes business fundamentals of sports: management, marketing, finance, economics, and accounting. According to Blankenship, “the actual hockey game is only one part of the total customer experience.” The experience actually starts the minute a fan searches for tickets online and does not end until that fan drives out of the parking lot after the game. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. After stints at the Lightning and The Heights, Eric Blankenship charts his own course with Mind Stone Marketing Group By Ashley Gurbal Kritzer – Senior Reporter, Tampa Bay Business Journal Tampa Bay Lightning salary trends based on salaries posted anonymously by Tampa Bay Lightning employees. Interns that find themselves in an internship here should expect a commute under 30 minutes. Marketing Manager salaries at Tampa Bay Lightning can range from $40,442 - $108,416. Blankenship admits that, although games being sold out is a positive, the downside is that games sell out so far in advance that it’s becoming tougher for new fans to find tickets to their very first games. The NBA's Toronto Raptors and the NHL's Tampa Bay Lightning won't have fans at home games in Tampa, Florida, until at least Feb. 5. Stop by the new Tampa Bay Sports location at International Plaza for all of your Tampa Bay sports merchandise including Bolts, Bucs, Rays, USF and more! Concerts, shows and events at Amalie Arena. Take McDonald’s as an example. In the end, being sold out of our offerings is a problem we marketers wish we could create for our own companies. New interactive web site allows fans to support the Lightning by creating personalized posters. Wickett is exiting his role as … tampabaylightning.com is the official Web site of the Tampa Bay Lightning. Blankenship explained that, for the Lightning, fan experiences include the ease of finding and purchasing tickets, the ease of parking, the customers’ experience walking from parking spaces to the arena, entering the arena, and finding seats. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . Blankenship warns that this feeling of obligation is more obvious to customers and the community than most companies realize, and therefore, does little to bolster these companies’ popularity. This estimate is based upon 3 Tampa Bay Lightning Marketing Manager salary report(s) provided by employees or estimated based upon statistical methods. If we employ the tactics above (especially in industries in which experience marketing is uncommon), we will stand out among competitors. The hockey games, however, are not the topic of discussion. A marketing internship can help students develop skills such as marketing strategy, sales, and marketing communications to be better prepared for that first job after graduation. Blankenship’s explanation of the Lightning’s marketing philosophy proves that designing customer experiences is as much a marketing job as it is a customer service job. This unique blend of properties allows marketers the opportunity to reach 3.8 million people in America's 11th largest market in a variety of advertising, marketing, promotional, activation and partnership platforms, designed to increase your brand's visibility, drive sales and enhance your company image. Amid COVID-19 uncertainties, the Stanley Cup winner gets the right message to the right fans by using analytics and smart segmentation. Blankenship explained that, when marketing a Lightning game, the marketer does not just compete with football games or baseball games that may be happening in the Tampa Bay Area. The award, a Silver ADDY for Television Advertising – Local (one DMA) – Single Spot: 30 seconds, were the result of the company’s creative that netted the Tampa Bay Lightning a video that was displayed during their in-game promotions.A few different versions were made to be shared on Nikita Kucherov’s and Tampa Bay Lightning’s social media where it has received … Your email address will not be published. "The NHL has done a great job of getting into the mind of fans to understand how, when and where to engage with them," Dolak said. Tampa Bay Lightning - Dallas Stars Follow the NHL live Ice Hockey match between Tampa Bay Lightning and Dallas Stars with Eurosport. Historically, companies that pay attention to this fact reap astronomical benefits. She also loves country music and chocolate! Author of the article: Mark Malone. Every game has sold out this season and future games are expected to sell out as well. Pat Maroon of the Tampa Bay Lightning, right, celebrates the game-winning goal in overtime by teammate Kevin Shattenkirk (not pictured) to give the Lightning … Learn how Amalie Arena is the epicenter for central Florida's entertainment with premier concerts, family shows and sporting events. They are often referred to as the Bolts, and the nickname is used on their current third jersey. The expansion team began play in 1992 in Tampa's 11,000-seat Expo Hall, then moved to the Florida Suncoast Dome (now named the Tropicana Dome and the home of the MLB Tampa Bay Rays) for the 1993 season. Whether the do-it-yourselfers do a terrible job or a great job is irrelevant; it is their perception of how well they perform the task that dictates whether they become customers. To support the Lightning games also have to compete with the desire to stay home and do nothing of. 'S spokesperson such, but they should because positive experiences Market the brand and convince customers return. 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